On February 19th 2009, The Official Subliminal Messaging Blog revealed one of Disney’s strategies to grab its consumers’ attention. To do so, they reported a virtual interview in which they exposed the controversial side of Disney’s marketing strategies in order to expand their range clients . As a matter of fact, the entertainment company has recourse to subliminal messages (defined in the article). It also states that almost all their picture productions contain at least one instance of this type of hidden message. Among the many examples given throughout the article, the Lion King is probably one of the most relevant of them. Indeed, the interviewed person said that in the scene where Simba remembers his father on a cliff top, the word “SEX” is formed in the clouds above his head. A picture is inserted so as we can refer to the instance. Finally, the article leaves us with the knowledge that Disney took away its subliminal messages from its DVDs due to public controversy. The author also ends his article by divulging other possible ways of using subliminal messages.
Rafaella Arapovic
This shows us precisely how far the media and companies have gone in order to raise more money. I think it is utterly shocking to insert such inapropriate images in cartoons designed for kids. It's a good thing people reacted to this type of content. As a result, Disney removed those messages. Maybe one of the reasons advertisments have gone so far is that people haven't reacted to them, therefore the advertisers thought their marketing strategies weree acceptable.
ReplyDeleteBut why would have Disney Land removed there messages if people didn't react to them?
ReplyDeleteStephanie
But how can people react to these messages if they are unaware their presence? It would be interesting to do more research on this topic!
ReplyDeleteLilia Benaïssa